Four Loko: Costumed Characters

Location: New York, NYC

Attack! Brand Ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. Costumed Characters made up of zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

Street Teams: NYC Pride Parade

Attack! street teams teamed up with the Human Rights Campaign (HRC) to spread and advocate positive messages around the gay marriage vote at this year’s New York Gay Pride Parade. Brand ambassadors kept positive dialogue running throughout the festivities and reinforced the HRC’s mission for equality for the LGBT community as they engaged elated audiences in conversations around the significance of the gay marriage vote. The teams also passed out branded equality flags that were visible throughout the celebration.

For more information on street teams, please visit www.attackmarketing.com.   

Brand Ambassadors: Axe College Invasion

Attack! brand ambassadors possessing the beauty and qualities of an angel visited over 40 college campuses nationwide, including NYU of course, to promote Axe Body Spray’s new fragrance launch. The personable promotional models distributed thousands of Axe Excite samples to the thrilled male students. The ladies were event a hit with female students with many requesting samples for their significant others!

For more information on brand ambassadors and college campus activation, please visit www.attackmarketing.com. 

Brand Ambassadors: Peapod Stop & Shop

Location: New York, NY

Peapod Stop & Shop online grocery shopping and delivery services enlisted in Attack!’s brand ambassadors to help promote their services on the busy streets on New York City. Attack! street teams educated interested consumers about Peapod and their services while directing them to the client’s website. As expected, passersby in the hot NYC summer sun were ecstatic to receive branded water bottles, tote bags, pens and various other goodies!

For more information on brand ambassadors, please visit www.attackmarketing.com 

Brand Ambassadors: Men’s Warehouse

Location: New York, New York

The Men’s Warehouse Suit Drive kicked off in New York, where Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes.  They traveled across America calling attention to the annual charity event.  The street teams discussed donations of gently used professional attire with passerby and gave the public an eye-catching view.

To learn more about our Brand Ambassadors, please visit us at www.attackmarketing.com

Brand Ambassadors: BET Honors

Attack! brand ambassadors visited six major markets including New York City to strategically target new and existing viewers of the BET Honors Awards. Street teams distributed promotional materials to interested passersby and placed thousands of BET window clings and door hangers in high traffic locations, hotels and restaurants. Brand ambassadors visited 20+ venues over the course of 4 days to reach largest potential audience and to create hype around the event.

Flyer Distribution: Bobbi Brown’s Secret of the Universe

Attack! Brand Ambassadors visited five major markets nationwide including the streets of New York to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teams distributed informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.

To learn more about our Brand Ambassadors and Street Teams visit www.attackmarketing.com

Promo Models: Style Network Jerseylicious

Attack! promotional models made their way to the hustle and bustle on the streets of New York, Manhattan to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby distributing special Metro newspaper issues filled with Jerseylicious gossip. Street teams mingled with interested commuters and answered their questions about the new season.

To learn more about specialty staff and tour management, visit www.attackmarketing.com

Street Teams: BET Honors

Attack! brand ambassadors were in Time Square to help promote BET Honors, airing on the Black Entertainment Television Network, BET. Street teams were filled with high energy as they handed out BET branded buttons and totes to passers.  The street teams and promotional distributions helped to raise awarness and create buzz for the network.

To learn more about brand ambassadors and tour management, visit www.attackmarketing.com

Sampling: National Popcorn Day

January 19 was National Popcorn Day and Attack! certainly celebrated the holiday. Energetic Brand Ambassadors took over the streets of New York and distributed samples to bring awareness to a brand of gourmet popcorn. Everyone from tourists, to police officers not to mention children and families were seen enjoying National Popcorn day with their bags of product.